Jack and I graduated from our respective universities, looking to pursue a joint venture and experience the rollercoaster ride that so often comes with entrepreneurship - I have to say, after endless hurdles to jump and mountains to climb, we weren’t left disappointed!
We both had a keen eye for business and had always been relatively active in sports, with a passion for health and nutrition. Nevertheless it was cognitive supplements in particular that immediately caught our eye. These were something we had become aware of during our time at university. Cognitive health, or more so the decline in cognitive health is something that has affected us both on a personal level. With mental health concerns on the rise and people striving to achieve at such high levels, in this forever changing, fast paced world; we saw an opportunity, and so our journey began.
Focus Supplements was born as a simple eBay store, supplying high quality nootropics and supplements. Upon receiving an incredible amount of demand and great customer feedback we then developed our website in 2015 with great success. However, it was not long before this very quick taste of success came crashing down.
In May 2016, the Psychoactive Substance Act rendered over half of our supplement range illegal for sale. They were caught under an umbrella ban, targeted at stopping the sale of legal highs (something nootropics have no affiliation with). We fought long and hard with our local MP to have the legislation reviewed and amended, in the hope to save businesses such as our own. To begin with we had some success with Focus Supplements even being mentioned in the parliamentary debates that took place in the House of Commons. We had some backing by several MPs; however, red tape prevented any changes from being made.
From here we really did hit rock bottom, with both Jack and I having to work other jobs during the day and spend our evenings trying to rebuild Focus Supplements. Over the following year we replaced our product range with alternative nootropics and health supplements. We then began to sell on Amazon, learning everything there is to know about the platform, in order for it to become a success. Finally we were getting somewhere...